Marketing emails can be sent to your list of subscribers in Lemon Squeezy. Each store has its own unique list of subscribers and the names and email addresses of subscribers can be managed via the subscriber actions menu on the Subscribers page.

Subscribers can be added to your Lemon Squeezy store in multiple ways:

  • They can be added/imported manually via the "+" button on the Subscribers page
  • They can be captured using a signup form on your website
  • Any customers who purchase a product from your store will automatically be added to your list of subscribers

Subscriber email addresses are automatically validated in the background to ensure your email list stays clean to protect our sending reputation. If an email address has a low enough score it will be marked as “invalid” and excluded from your broadcasts.