A lead magnet is an offer to a website visitor in exchange for their email address. A couple of examples of this are typical downloadable products. From ebooks, discount codes, and more. By offering a lead magnet, you can quickly build up your email list. Learn more about how to create a lead magnet.
Enabling lead magnets
Within the "Add Product" Panel
Choose Lead Magnet
Once you've selected the "Lead Magnet" pricing type, you're no longer able to adjust pricing because the default pricing is free.