Lemon Squeezy's Mailchimp integration allows you to connect your store to Mailchimp's email and marketing platform.

How it works

Our Mailchimp integration lets you send new customers to a list in Mailchimp.

The integration runs in the background and will add all new customers to your chosen Mailchimp Audience automatically.

This integration is a great way of using Mailchimp to send campaigns and automated email sequences to your Lemon Squeezy customers.

Currently, the integration is a one-way sync, meaning Lemon Squeezy sends data to Mailchimp but Mailchimp does not send data back to Lemon Squeezy.

When Lemon Squeezy adds a customer in Mailchimp the following data is sent:

  • Email address
  • First name
  • Last name

The customer is also set to "Subscribed".

Note that any existing customers in Lemon Squeezy when you set up the integration will not be sent to Mailchimp. The sync will only trigger for new customers added after you create the integration.

Set up a Mailchimp integration

Go to Settings > Integrations in your Lemon Squeezy account and click the Mailchimp Settings button.

You'll see a "Connect your Mailchimp account" button, which launches the Mailchimp login process.

Log in to your Mailchimp account and authorise the integration.

When you're sent back to Lemon Squeezy, you will be able to choose which Mailchimp Audience you want to send new customers to.

Click Save and the integration is all set up!

Disconnect Mailchimp

If at any time you would like to disconnect Mailchimp from your Lemon Squeezy store, simply head to the Integrations page, click the Mailchimp Settings button and you will see an option to disconnect your account.