Pay What You Want

Allow customers to set the price for your products.


Similar to a lead magnet, where users can still download content for free but with a twist. With the pay what you want feature, website visitors get the option to set the price. This is an excellent pricing strategy if you’re looking to collect email addresses.

Lemon Squeezy: pay what you want

Once you’ve selected the “Pay what you want” pricing type, you can set the minimum price, as well as a suggested price.

At checkout, the suggested price will be shown in an editable price field.

Lemon Squeezy: pay what you want checkout

Customers will never be able to pay less than the minimum price.

Lemon Squeezy: pay what you want

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